Connect with us

Moviewire

Kim Kardashian Faces Backlash For Promoting SKIMS Black Face Masks

The reality star and fashion mogul Kim Kardashian West is facing immense backlash for promoting a SKIMS black face mask that does not match the model.

Keeping Up with the Kardashians star Kim Kardashian is facing backlash for promoting SKIMS black face masks. Kardashian has come up with her own line of "nude" face masks, however, not everyone is buying into the product.

Kim is only one piece in the cog of the Kardashian empire, but she has done great things for herself since her sex tape was ‘accidentally’ leaked to the public all those years ago. She has been featured on the E! hit show and steadily built her empire. She's gone on to start her own makeup line, KKW beauty as well as her own shapewear line SKIMS. After marrying Kanye West, she has settled down for a bit to look after her four children.

Related: KUWTK's Kylie Jenner Shows off Stretch Marks & Fans Are Loving It

A business never gets a break and marketing never rests as Kardashian recently learned after she released and promoted a new line of face masks which was supposed to be "nude." During the launch of her pandemic masks on May 16th the reality star made a critical error while advertising. SKIMS released their “5 shades of nude” masks that actually showed she had not thought about other skin colors. There was one solid black mask that would not blend in easily with the skin tones of an African American consumer. The rest were pale beige. Followers would have thought that maybe her husband would have pointed out the mistake or she would have tried them on her children to see if the color options worked. The masks which is describes as “Onyx” are causing outrage among communities as it is questionable it would match any skin tone for brown women. More outrage occurred when the founder decided to have a white model wear the black mask on the SKIMS website. Check out the post below:

Many have also called the star out for being casually racist as they saw a darker woman wearing a mask that did not match her skin tone while all the other models sported matching hues. Upon going to the website there is a brown mask called “cocoa” which raises more questions on why some find the black mask offensive. Supporters of Kardashian say the haters are grasping at straws as many around the world are wearing black masks who happen to be all different ethnicities. They also pointed out that there was a pale model wearing a bright white mask that did not match her tone, but no one was upset for her.

The mother of four has yet to address the controversy, but her SKIMS masks did sell out within the day according to their Twitter feed. The company is currently taking orders on a waitlist and are said to have a new batch coming out next week with the same 4 for $25 deal they originally had. It seems part of the Keeping Up with the Kardashians' marketing tactic is to always be the center of controversy.

Next: Khloe Kardashian & Tristan Thompson Threaten Legal Action over 'Defamatory' Paternity Claim

Source: SKIMS

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent

Movies1 month ago

The Little Mermaid is the Absolute Worst

In the wake of Frozen 2’s $1 billion haul, the debate rages on about who is the best Disney princess...

Movies2 months ago

The 30 Best Movie Trilogies of All Time

What makes a good trilogy? Well, for starters, you have to follow the same theme throughout the entire series —...

Pop Culture3 months ago

18 celebs that were on TV before becoming Movie Stars

Everyone knows that movie stars get more love than the actors on tv. Why is that? Perhaps there is truly...

Movies3 months ago

Best Female Leads in Horror Film History

From “Scream Queens” to “Final Girls” the female role has continued to evolve in the horror genre, no longer are...

Movies3 months ago

10 Overlooked Movies of the 2010s

The 2010s was a solid decade for cinema. Even with a rise of remakes, creators didn’t shy away from innovation....

TV3 months ago

10 Times Someone From Jackass Should’ve Died

As America entered the 21st Century, man reached an evolutionary peak once thought unattainable. With the invention of personal internet...

Movies3 months ago

Slow to Fast: All 9 Fast & Furious movies ranked from worst to best

Fast and furious. There are no two words that have meant so much in cinematic history. Love it, or hate...

Pop Culture3 months ago

10 Most Underrated Shows of the 2000’s

It’s a new decade in this 2020, which means we’ve said goodbye to so many shows, and we’re saying hello...

Movies3 months ago

20 Films That Will Have You Reaching For Tissues

Sincerely, how good does it feel after you weep uncontrollably? Is it wrong to find pleasure in undergoing melancholy from...

Movies3 months ago

10 worst movies with a Star-studded cast

Even the brightest stars cannot hope to lighten up the darkest nights. That goes to say that even if a...